Signs of fatigue and pressures shows the group’s activity Shine to Serbiaas the unfavorable social and economic environment that has recently been shaped has significantly affected the performance of the Hyatt Regency Belgrade and the MerCure Excelsior maintained by the group in the country.
The management of the Hellenic Hotel Lampsa SA, at the General Assembly of the Company, referred extensively to the challenges facing the Group’s subsidiary in Serbia, describing an environment “with limited growth margins and increased competition”. In the face of this difficult image, Greece – and in particular Athens – appears as the “counterweight” for the company, with strong performance and revenue increase by 2m euros in the first half of 2025. The Group’s flagship, the historic hotel “Great Britain”, along with “King George”, were brought to 1.5m. Capital »contributed to an additional 500,000 euros, reflecting the momentum that the Athens tourist market continues to present.
The numbers speak for themselves, as the average overnight price in “Great Britain” has now climbed to 520 euros – from 350 euros before pandemic – reaching, as they point out by the administration, at a marginal level for the Greek market. Despite high prices, demand remains strong, with the fullness of the Emblematic hotel reaching 71%, while in the smallest but luxurious King George exceeds 80%, recording the best performance between the group’s units in the capital.
Expansion to the historic center of Athens
Positive dynamics is also reinforced by the company’s new venture at 7-9 Zalokosta Street, where the investment for the conversion of the EFKA preserved property into a boutique hotel was recently completed. Capital Suites, operating under the Mgallery Collection of the French Accor Group, has 19 luxurious suites and already records a “particularly positive response” by the public just one month after its launch.
The total investment exceeded 4m euros and is part of Lampsa’s strategic plan to strengthen its presence in the luxurious section of the hospitality market in the capital’s historic triangle. Indeed, Prime Minister Kyriakos Mitsotakis also attended the inauguration of the hotel, underlining the importance of the investment for the broader upgrading of downtown Athens.
The big bet on Parnassos
Lampsos’ most ambitious investment in Parnassos is also in full swing, with the development of Elatos Resort, a luxurious mountain complex that aspires to be placed on the European map of high-end tourism. The investment of more than € 30 million, includes 42 stand -alone wooden chalets (two to four bedrooms) and 15 luxurious rooms in the main building, in an area of 190 acres.
The aim of the group is to create a 12 -month resort, which – as Ms Laskaridis typically said – “can stand up to the units of Switzerland and Austria.” The project has delays due to weather conditions and difficulties in accessing and transporting materials, but construction activity has now accelerated, with the timetable predicting operations about 18 months from today.
And this investment has already secured its accession to the international network of the Accor, under the luxurious brand Emblems Collection, further enhancing the strategic alliance of Lampsa Group with the French giant of world hospitality.