Three -year strategy cooperation with FC Bayern (Bayern Munich) Effective Kaizen Gaming, making the Betano platinum sponsor of one of the most historic and successful football clubs in the world, with 34 German championships and 6 Champions League – Champions Cups in his assets.
With this iconic collaboration, Betano assumes a role in Bayern Munich’s official associate for the 2025 – 2026, 2026 – 2027 and 2027 – 2028.
Michael Diederich, Vice President of FC Bayern, said: “We are very happy to welcome Betano as Bayern Munich’s new official partner. It is an international leader in the field of online gaming, with a strong focus on innovation, progress and constant evolution, values identified with the philosophy and culture of our club. With Betano on our side, we add a credible and ambitious partner to our journey to achieve our strategic goals and further enhance our innovative character. “
George Daskalakis, founder and CEO of Kaizen Gaming, said: “Today is starting a new, extremely important chapter for Kaizen Gaming and Betano, as we join forces with Bayern Munich. When we started our journey as a company 12 years ago, working with one of the most historic and influential clubs of world football seemed unlikely. Bayern is not just a top team, it is a global symbol of stability, consistency and ambition for constant progress. Our collaboration reflects how much we have evolved as an organization and confirms that Betano has now been established on the world map both in our industry and sports. We may fight on different stadiums, but we share the same sense of pride, the same firm faith and the will to distinguish. And in this spirit we will continue to work every day to offer an increasingly quality, responsible and innovative experience to the fans – with the aim of Betano being their first choice in online gaming, Germany and around the world. “
Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, added: “Germany is one of our most strategic markets for Betano. Today, with our flagship collaboration with Bayern Munich, we confirm our long -term commitment to offer innovative, secure and responsible gaming experiences to German fans. Bayern is much more than a leading German club. It is a global brand, with millions of millions of fans in every corner of the globe. As Betano continues to reinforce its international footprint, this cooperation enables us to connect with the world sports public through the power of football. “