To METRO (Mymarket and Metro Cash & Carry), Values - Ethos, Passion, Boldness, Care, Unity, Consistency – Acquire Face and Voice Through their True Stories workersas stated in a press release.
Through a series of authentic films, the company’s employees, from all over Greece, talk about powerful experiences, decisions they needed to make, relationships that have created and all that they do feel part of the team and Metro history. For all that did the values of the company, part of their own work life:
- “I feel very lucky that through the Be-Live and Metro program we got our own little kid,” says Nikos.
- “Along my way to the company there were always people who advised me and showed me a good example,” Dimitris recalls.
- “I feel grateful to be in this company,” says Martha.
- “The way the Mymarket team reacted shows that even in the most difficult situations we are there to help each other,” Constantine stresses.
- “I have a passion for the job, I have a passion for the company, I have a passion for the store. I love this post, ”says Thodoris.
The campaign “The values that unite us The stories that inspire us ”presents, authentic stories that talk about: dedication & consistency, passion & boldness, meritocracy & ethics, support & care, teamwork & unity. Unique stories because they are the true stories of #teammetro people who star in the films in the series.
The strategic development, concept and implementation of the campaign was curated by the Danezis Stories team, with its unique look at the narrative of human stories. The campaign won 3 awards at the Internal Communication Awards 2025, including the top platinum distinction in the “Best Internal Communications Campaign” category!
The secret of a strong team lies in the values they share every day.