From underdog to leader of the telecommunications landscape of USA The T-Mobile US evolved over a decade, as the Group’s Chief Operating Operating Officer (COO) pointed out, Srini Gopalan, during a guided tour of the company’s headquarters in Seattle. The example of T-Mobile US, which leads Deutsche Telekom’s (OTE parent) world strategy, acts as a model for other companies in the Group, including Cosmote Telekom, who now officially adopts the international identity of the brand.
“It’s easier to be ‘challenger’ than being ‘champion’,” said COO of the largest mobile phone company in the US, explaining: “When you are a” challenger “it is easier to make bold moves and climb. When you have already climbed high, it is harder to stay. “
Speaking of what really means being a “challenger”, Mr Gopalan said T-Mobile Us, the only US provider in the US network 5G stand-alonethat is, a fully autonomous new generation network, with 130 million customers.
As he noted, even critical services, such as the New York Fire Brigade, are based on its network to respond to emergency situationseven prioritizing access to the network even in particularly demanding conditions.
T-Mobile’s big turn
The landmark year for T-Mobile US was in 2013, when it presented the ‘un-carrier’ strategy And it has called into question established market practices. She abolished long -term contracts, simplified pricing and gave free roaming – bold moves that brought the company closer to her customers and made her stand out.
Market response was impressive as T-Mobile Us attracted 4.4 million new customers in just one year. This dynamic was not temporary, since for 28 consecutive quarters, the company recorded firmly Over 1 million new connections per quartera performance considered unique in the telecommunications industry.
Another important section in the group’s course was or Merger with US Telecommunications Company Sprint in 2020, after nearly two years of negotiations. Thanks to this merger, T-Mobile gained access to valuable spectrum of 2.5 GHzwhich is a foundation for the development of the 5G stand-alone network.
New technology has given the company the opportunity to launched Stable Internet services via 5G. Thus, the T-Mobile 5G Home evolves into the fastest growing Broadband solution in America, with 7 million users and availability of 70 million households.
How T-Mobile invests in the future of the network
According to T-Mobile US’s Chief Operating Officer, the Telekom Group’s global footprint creates conditions for Investments, Exchange of know -how, and international partnerships. As he points out, “America has four providers for 340 million people, while Europe has 127 providers for less population. This reduces the investment capacity to technology. “
The investment in innovation, however, continues dynamically through 5G Hub, T-Mobile Technology Center in the US. 5G HUB acts as an open workshop for startups, businesses and developers, offering access to advanced technologies such as Edge Computing, Private Networks and network management capabilities as needed. Through these tools, the center enhances the development of next-generation products and services, making T-Mobile pioneer In the innovation of the industry.
Today, T-Mobile US is the main lever of the Telekom Group Group, contributing almost 70% of its total revenue and highlighting its role as a key pillar of global innovation.
At the same time the company holds strategic partnerships with great players of technology Like Nvidia, Google Cloud and Openai. In collaboration with SpaceX, develops the First Satellite Mobile Networkwith the aim of covering remote and inaccessible areas.
The example of T-Mobile US proves that Innovation, customer -centric approach and continuous adaptation to technological developments They are not only theoretical concepts, but fundamental survival and development strategies for the global telecommunications industry.
In Greece, Cosmote follows the same direction, utilizing technologies Like 5G+, COSMOTE 5G WiFi (FWA) and digital platforms like Magenta Moments. For example, Magenta Moments connects the consumer to a broader digital services ecosystem, including access to the Perplexity Pro, one of the most modern AI search engines in the world.
The incorporation of these innovations enhances not only COSMOTE Telekom’s competitiveness into the domestic market, but also its ability to implement its vision, which is the Evolution by a leading provider in Greece in a digital telecommunications leader in Europein alignment with the strategy of the International Telekom Group.