Innovative tools using even the artificial intelligence will utilize, in the near future, the inter -service market control unit (TIME) in order to detect “products – monkeys” that are sold extensively by online stores, often as authentic.
This was emphasized in his statements to RES-EIA by the Director of the Inter-Market Market Control Unit (DIMA) Spyros Peristeris referring to Nemesis, the new DIMA Digital Intelligence Digital Intelligence tool created to detect illegal activities in online stores.
His goal, he explained, is to identify e-shops that do not comply with the legal framework, helping to protect consumers and enhancing transparency in e-commerce.
Mr Peristeris emphasized: “With this tool, with appropriate legislation and in collaboration with the Domains providers, the legality of the electronic stores will be checked for the completeness of the compulsory general information provided under Article 4 of the PD. 131/2003 (A ‘116), while at the same time, even the help of Ai will also identify imitation products that are sold in these stores many times as authentic, fooling consumers and putting their health and safety at risk. “
In addition, this tool will provide proper safety valves with the proper safety valves that will aim to control and the security of electronic transactions between the business and consumers. It is noted that the “Transparency Badge” will be provided by the Ministry of Development and Investment and will be acquired by electronic companies that have not been concerned with audit services on fraud and illegal trafficking and trafficking.
Finally, according to data on audits in online stores, there are also inspection and from the beginning of the year until early June 631 e-shops have been checked and 39 pages have been deleted in collaboration with the National Telecommunications and Post Commission.