The projection of its diversity Greek tourist experience and the beloved travelers of Greek destinations in the highly targeted audience of Influencers and Tourism Professionals, was at the center of his participation EOT At the “Ultimate Influencer event” event organized by the British Icelolly.com platform in London.
The event took place on June 11 and included presentations and Networking Sessions, with the aim of highlighting and promoting unique travel experiences Through social media, at a time when the global travel industry is transformed through the power of digital influence.
The event gathered more than 80 leading British influencers and content creators specializing in themes such as nature, gastronomy, culture and prosperity, while Greece was the only country to participate in it.
The boss of EOT service Vassiliou & Ireland, Eleni Skarvelis, presented our country as an authentic, sustainable and quality destination, through communication channels directly linked to travel audiences, such as icelolly.com & travelsupermarket.com.
Also, Three of the Influencers participants were drawn to travel to Halkidiki and Amorgos, By offering Sky Express, Domes Resorts in Halkidiki and the Aigialis Hotel in Amorgos, while two participants won EOT compliments with representative Greek products.
Icelolly.com, with more than 1.5 million unique visitors Each month and stable collaborations with top tour operators, It is one of the most dynamic factors in the market for travel bids. According to a recent study by the parent company Ice Travel Group, Crete and Rhodes are one of the top ten destinations with the most searches on the platform TravelSupermarket.com. Corfu follows 11th, showing a 14%increase, while Halkidiki recorded the largest weekly share increase, reaching +149%.
At the same time, as the culmination of the summer period approaches, one in ten bookings concerns popular Greek destinations, such as Rhodes, Kos, Crete, Zakynthos and Corfu.
Respectively, on the platform icelolly.comRhodes almost doubled its shareholding share, winning 5th place in early June, while Zakynthos, Crete, Kos, Halkidiki and Skiathos also have a strong presence in bookings.