The ability to reuse and reconstruct electronic devices Romanian offers startup Flip, reducing the costs for the consumer and the footprint in the environment, according to its founders.
Startup, based in Romania, now active in four European markets – Romania, Bulgaria, Hungary and Greece – aspires to change the way we treat electronic devices, integrating used products into a new model of consumption based on circular economy and viability.
Since its founding in 2019, Flip has served over 660,000 customers, achieving a total turnover of € 82 million. In less than two years in Greece, the company has already recorded a turnover of € 7.5 million, with more than 21,000 Greek consumers having entrusted its platform, either to buy or sell devices. Payments to users who have sold through the platform have exceeded € 90 million.
Through the reconstruction and repository of appliances, the company has contributed to savings of more than 30,000 tonnes of carbon dioxide internationally, while only in Greece, since October 2023, more than 1,500 tonnes of CO₂ emissions have been avoided.
“For us, refurbished is not just an alternative -it’s the smart and environmentally responsible choice. Every device we rebuild reduces the need for new raw materials and energy, “said George Moroianu, co -founder of Flip. As he notes, in Greece, 80% of consumers had no prior experience with remodeled devices. However, from those who made the step, 68% say they will be willing to buy again, without reservations.
Concerning the company’s course in the Greek market, he said in this regard that “Greece is one of the most dynamic markets in the group. The local strategy is based on quality service, transparency and accessibility, both for buyers and for those who wish to sell their devices through trade-in. “
“The response of the Greek consumer public is impressive. With only 2.1%of returns, more than 1,500 positive ratings and NPS reaching 75, the confidence we have gained is measurable, ”said Chrysanthi Valianatou, Flip’s country manager in Greece.
It is worth noting that Flip’s product portfolio includes smartphones, tablets, laptops, wearables and consoles, with iPhones remaining the most popular.
Already in the developed countries of Western Europe, 20% of the smartphones sold are remodeled, significantly higher than SE Europe, where flip sees huge growth.
Forecasts for the world market are equally encouraging, as estimates the value of the refurbished products sector will be erupted from € 15 billion in 2024 to € 35.8 billion by 2032, with an average annual growth rate of 11.5%, exceeding that of the new device market.