Psaltis (Alpha Bank): New Identity and Strategic Alliances for Alpha Bank

The course of recovery Alpha Bank From 2019 until the first quarter of 2025 records, he recorded in his speech at the Annual General Assembly of shareholders, CEO of the Group Vasilis Psaltis, stressing that today’s General Meeting “marks the transition from a period of stabilization to a time of confidence”.

Mr Psaltis added that the official end of the crisis era – which is symbolically and operational by the completion of the merger between the Bank and the Alpha Services and Holdings on June 30, 2025 – brings Alpha Bank to a new era of dynamic growth, extroversion and extravagance.

“This recovery was not the result of a circumstance. It was the result of strategic choices, systematic work, and deep faith in the dynamics of the bank and its people. Clicking on the foundations of the past, we built a strong, reliable and competitive bank, “Mr Psaltis said.

Historical profitability

In detail, as stated in a related announcement, Alpha Bank’s CEO referred to the five -year attempt to resolve the balance sheet and restore market confidence. This period was sealed in 2024 with:

  • Clearly customized profits of € 861 million.
  • Recovery of an investment level.
  • Dividend distribution for a second consecutive year.
  • Award as “Bank of the Year” by The Banker.
  • Dividend four times higher in 2025 by 2023

In the first quarter of 2025, the strongest organic profitability in the Bank’s history was recorded, with € 239.3 million net profit and the performance of the same equity of 15.4%, Mr Psaltis said, adding that Alpha Bank is planning a dividend almost quadruple.

At the same time, he made a special mention of the dynamics created by the bank through acquisitions and mergers. “With the funds that entered our funds from the sale of our Romanian subsidiary, we proceeded in the first quarter of 2025 in a series of strategic moves, acquiring Astrobank’s activities in Cyprus, Flexfin, in order to broaden the solutions we offer to small and medium -sized businesses that Ventures, creating the strongest and most comprehensive platform in these activities in Greece and Cyprus »said Mr. Psaltis, adding: “These acquisitions are not exhausted in reinforcing the services we offer to our customers. They are not just about the economic size -it is at the same time to strengthen the bank with high quality vibrant potential. Through these acquisitions we include excellent professionals in our team, with deep knowledge of their industry, international experience and, above all, customer -centric culture. Their acuteness, energy and ambition contribute substantially to the strengthening of Alpha Bank’s development course. “

“We do not build the future starting from scratch. We build it on a series of successes that already yield fruit. Every success from 2019 until today – every goal we have achieved earlier than the planned, every collaboration we have activated, every innovation we implemented – is the step for the next jump. And this jump has already begun. Because Alpha Bank is now coming forward. With a clear vision, with a leading team that has proven what it can achieve and with an organization ready to make a difference. “he underlined.

‘We change to everything and everything’

In the direction of a comprehensive transformation, Alpha Bank enters the new era, adopting a modern modeling model, reinforcing its position as a bank choice bank and accelerating its technological renewal. As the group’s CEO, Vasilis Psaltis, noted, “we change everything and everything”. The bank redefines its relationship with the customer, with the spearhead of personalized banking experience, shift to digitization with a human sign and optimizing business service, both in Retail and Wholesale Banking.

But our ambition is not limited to business excellence -it is deeply existential. We want to form a bank that:

  • She stands steadily on the side of her customers, providing holistic solutions and real cooperation.
  • She is actively involved in public dialogue and social progress, with a typical example being her intervention in the issue of housing.
  • It enhances its social role with measurable corporate responsibility actions and interventions with a strong footprint.
  • It highlights the culture of high performance and recognizes the ambition, responsibility and creativity of its people.
  • It attracts and rewards talents who want to participate in an organization that combines excellence with accountability and innovation.
  • Competitive fees with emphasis on recognition

At the same time, as Mr Psaltis said, the new Alpha Bank emphasizes its people, considering them its most valuable capital. Creates a working environment that encourages the participation, initiative and constant learningenhancing skill development programs and cultivating talents. It recognizes and rewards know -how and responsibility, promoting trust as a daily act. With the aim of progress and unity, it attracts leading professionals and creates a new generation of leaders with international experience and fresh perspective.

Alpha Bank, CEO continued, recognizes the importance of high performance culture and redefines its values, awakening the ambition and willingness to progress among its executives. Seeks to attract and reward the best talents by building an organization that promotes excellence, innovation and accountability.

The bank also maintains a consistently competitive remuneration policy, essentially recognizing the supply of its human resources. As Mr Psaltis said: “The bank, at the pay level, remains competitive in the Greek environment, with a total remuneration policy that meets the requirements and value of our human resources.”

Since 2020 increases have been given beyond collective agreements, which make salaries extremely competitive. For 2024 there is an increased bonus: “The bonus for 2024 is increased compared to 2023, reflecting the group’s upward trend, as well as the practical recognition of our people’s efforts.” The competitiveness of the earnings acts as a pole of attraction and for the repatriation of Greek professionals from abroad: “Only in the three-year period 2022-2024, the bank has made 1,375 new hires, staffing key developing sectors and giving it a new life to human resources.”

Collaboration with Unicredit accelerates growth

“Working with Unicredit is for Alpha Bank one of the strongest strategic pillars of our future. A pillar that enhances our competitiveness, extroversion and credibility in Greece, but also in the wider European banking space. For us, this collaboration is not just an option. It is a significant to the future, “Mr Psaltis noted in his speech, stressing that” this collaboration is not formal – it is multilevel, functional and vibrant. It allows us to combine the flexibility and proximity that characterizes Alpha Bank, with the international experience and know -how of one of Europe’s largest financial institutions. “

The 2024 It was the first full year of Alpha Bank’s strategic cooperation with Unicredit, with substantial and measurable results. This collaboration, which transcends the trade agreement, is strategic and long -term, offering new opportunities and access to new markets.

The 2025 Collaboration with Unicredit enters a new phase. Priorities include boosting the common presence in international funding and consulting services in the field of acquisitions, developing new transaction banking infrastructure and the expansion of Alpha Asset Management’s investment products in European markets through the UNICredit network.

Renewal of a Central Building and New Corporate Identity: Symbols of Change and Continuing evolution

Special mention was made by the CEO of the Group both in the renovation of the bank’s main building and to renew its image according to its strategic choices. As he pointed out, the change does not contradict tradition, but it is the natural continuation of a bank that has been identified with the private sector and entrepreneurship over time and boldly proceeds with the changes that the new era requires.

The radical renovation of the historic building in Stadium 40 is not only a technical intervention, but a strategic investment in the future: “It is a substantial investment in the workplace of the future: an open, flexible, and modern environment that embodies the principles of transparency, cooperation and cooperation.” At the same time, as he said, the new building will be a reference point for the city: “Citizens, but also visitors to the city, will recognize a new reference point, not only for the bank but also for Athens itself.”

Alpha Bank also renews the her corporate identitycombining contemporary standards with her heritage, to exude reliability and dynamic: “Alpha Bank’s new identity will exude credibility, transparency and contemporary dynamic, expressing who we are today, but also where we want to arrive tomorrow.”

Mr Psaltis argued that for Alpha Bank, 2025 is a turning point. “From the management of crisis to the creation of value, from a long -standing restructuring cycle to a new age of trust, durability and dynamic development. For the last five years we have done what we needed to stand on our feet again. Now, we do what is needed to move forward. Faster. More decisively. More competitive. To become the first choice of our customers, the constant value for our shareholders, the attractive employer for our people, and a responsible institution for society, “said Mr. Psaltis.

The new Alpha Bank is already here:

  • With historical profitability, EUR 239 million in the first quarter of 2025 and 15.4%of the same equity.
  • With the aim of exceeding EUR 0.45 earnings per share by 2027, up 7% compared to our previous estimates.
  • With an average annual increase of 11% profits for the period 2026 – 2027 thanks to resistant net interest revenue, expanding supplies and continuous organic growth.
  • With a dividend distribution of at least 50% of net profits, maintaining a strong capital position and flexibility strategy. The 2025 dividend will be almost four times higher than 2023.
  • With the same equity being estimated to reach 13% by 2027, boosting the value for our shareholders in sustainable terms.

“We live in a global environment full of volatility and uncertainty, with geopolitical instability, technological upheavals, demographic and social changes. But in this environment, Alpha Bank has all the prerequisites not only to stand, but to lead. To turn stability into a growth boost and its dynamics into a strategic advantage. Alpha Bank is not just a bank with a long history. It is an organization with a meaningful purpose and a living future. And we don’t expect this future -we build it »the CEO of the group ended.

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