Two new services, in the context of its strategy as a Super App, announced today (20.05.2025) by Rakuten Viber in Athens.
The company officially launched the viber dating in Greece, which, he says, is “a safe and controlled experience in the application”, and the Viber ADS Manager, “a self -managed advertising platform designed for small and medium -sized businesses”.
These two services reinforce Greece’s role as a center of innovation and one of the first markets to access the newest Viber products.
“Users have told us that they want real connections to true people, but also control of their privacy,” said Atanas Raykov, Vice President of Rakuten Viber. “Viber dating was designed with this in mind. It is a natural expansion of our mission to create trusted, meaningful connections and now it includes acquaintances, ”he added.
The Viber ADS Manager service
The introduction of Viber ADS Manager, as announced, is a decisive step in the development of Viber as a super app for business. This self -managed advertising solution enables small and medium -sized enterprises to create flexible budget campaigns, easy targeting and use model.
The platform has recently opened its waiting list in Greece, where the majority of businesses are small, and reinforces self -promoting professional accounts for smaller businesses.
These solutions extend the existing Viber for Business service for large businesses, allowing Greek businesses of all sizes to meet their needs.
“Greece continues to be a key innovation center for us,” said Cristina Constandache, Chief Revenue Officer of Rakuten Viber. “These launches reflect our strategy of becoming a super app that offers value to both users and businesses, and Greece plays a critical role in shaping this future,” he added.