Kaizen Gaming emerged as a leading role in the European football firm this year. The international brand of the Greek company operating in 19 markets in Europe, America and Africa, Betano, as its official world sponsor UEFA Europa League and UEFA Conference Leagueit was present in a season full of action, intense emotions and unique moments for the two European events – both inside and off the field.
This year’s European football year has given unparalleled emotions, as some of the best teams in Epirus have claimed the two trophies. With the new format offering more clashes between more teams and two -way games, fans across Europe – and of course in Greece – watched breathtaking matches.
New form, more action, unique matches
The two events have proven because they are one of the most exciting in European football. From the match of the year-Manchester United’s epic 5-4 against Lyon at Old Trafford for the second quarter-finals of the UEFA Europa League-to the great moments of the Greek teams: Panathinaikos’ victory with a 3-2 win over Fiorentina for Fiorentina. Olympic With the direct qualification to the “16” of the UEFA Europa League, as well as its widespread wins PAOK In Toumpa against Ferenzvaros and Prague Slavia.
At the same time, beyond worldwide sponsorship of the UEFA Europa League and UEFA Conference League, Betano also had a strong presence through the participation of its granted teams. Portuguese Porto, the Romanian Bucharest Stewua (FCSB) and Czech Victoria Plzen, all adorned with the Kaizen Gaming brand in their jersey and all went into the knockout of the UEFA Europa League.
The experience of the fan, beyond the stadium
But the action was not limited to the racing track. In the context of sponsorship, Kaizen Gaming organized events in three European cities in the presence of the official UEFA Europa League and UEFA Conference League. So he gave the fans the opportunity to be photographed with the trophies, but also to meet favorite players and teams.
In Sofia was one of the top goalkeepers in football history, the legendary Gianluigi Buffon, who was an attraction for more than 3,000 Bulgarian fans. In Bucharest, this was given by players of the country’s champion and popular team, Steaua Bucharest. Finally, 1,700 fans were found in Porto, who had the opportunity to hear stories from the 2011 UEFA Europa League in 2011, by the then goalkeeper of the team, Elton.
These events have shown that her cooperation Kaizen Gaming With UEFA it goes beyond the limits of a simple sponsorship, offering fascinating experiences to the fans.
Celebrating with “Kaizeners” in Athens
The climax, however, for Greece was the visit of the trophies to the Kaizen Campus, Kaizen Gaming headquarters in Athens. The “Kaizeners” – the company’s employees – were photographed with the trophies and lived closely the power of the Sponsorship Activation, proving that Kaizen Gaming is equally investing in its fans and people. After all, one of Kaizen Gaming’s core values is “People First”. That is why corresponding internal events were organized in addition to Athens, in Sofia and Bucharest.
Kaizen Gaming continues dynamically, with a strategic commitment to innovation, technology and improving the experience of the fans. Always focusing on the responsible game and the fun, it aims to offer new and innovative ways of connecting to football.
And that was just the beginning. With Betano being an official world sponsor of the two events up to the season 2026-27the following seasons will bring exciting events and experiences for fans in even more countries.