Coca-Cola Three Natural Natural Mineral Water Water won a total of 14 awards at the Sports Marketing Awards & Sponsorship Awards, confirming his timeless commitment to supporting sports and promoting a healthy and balanced lifestyle.
These distinctions are a crown of the steady and substantial presence of AVRA water in many important sporting events, such as the 41st Authentic Athens Marathon, as well as supporting top athletes such as Emmanuel Karalis, as an official ally of moisturizing.
For his overall offer as a sponsor, but also for his successful communication actions in the field of sports events last year, the natural mineral water AVRA was distinguished, with 5 awards at the Sports Marketing Awards and 9 awards at the Sponsorship Awards, highlighting the best practices and practices at the SPORTS Markets.
More specifically, AVRA water received the following awards:
Sports Marketing Awards (5 Awards)
- Gold Award in the Best New Sponsorship category for the new collaboration with the leading jumping athlete, Emmanuel Karalis
- Silver Award in the category of “Best Ovence in Social Media” for Brand’s annual presence on social media, focusing on the areas of hydration, nutrition and balanced lifestyle and participation in fitness events
- Silver Award in the category of “Best Presnce on Meta’s Platforms” for Brand’s Complete Annual Contact Plan on Facebook & Instagram platforms
- Silver Award in the category “Most Innovative Use of Content Creators & Influencers for a Sports Related Activity” for successful collaboration with Olympians Nikos Papangelis and Emmanouil Karalis, through the influential campaign “The Winner Aura”
- Bronze Award in the category “Best Sponsorship Program – Strategy for Sportsman” for the annual collaboration with Nikos Papangelis and Emmanouil Karalis, both in digital and television environment
Sponsorship awards (9 awards)
- Gold Award in the category “TV & Film Sponsorship” for the TV campaign “The Winner AVRA”, starring Emmanuel Karalis and Nikos Papangeli
- For the same campaign, he also won platinum distinction in the category “Best Use of Activation Types”, Golden Award as “Brand Sponsorship”, Golden Award in the Best Use of Branded Content and Gold Award in the Celebrity & Influencer Endorsement category, highlighting all those features that allow those features to distinguishes and overcome his personal obstacles to conquer his personal goals
- Gold Award “Social Media & Digital Sponsorship” for the creation of Some & Digital Communication in collaboration with athletes Nikos Papangeli, Emmanouil Karalis and Anastasia Marinakou
- Two Silver Awards in the “Mass Participation Sponsorship” and “Sponsorship Continuity” categories to support the authentic Marathon Athena, in which he participates for the 27th consecutive year with the Avra Wave Hydromes Initiative, with the activations of the brand in all the stages of the historical race.
- Natural Mineral Water AVRA was finally elected as ‘Sponsorship Champion of the Year’ due to the large number of significant distinctions received under the sponsorship awards
Christos Balatsos, Senior Brand Manager for Natural Mineral Water AVRA at Coca-Cola Three Epsilon, noted: “These distinctions honor us in particular and are a significant reward for our strategic direction and the targeted actions we implement towards an authentic and meaningful connection with the world of sport. After all, the water connection with major sports events and active sport is long -term, as it has been the official water of the Athens Olympic Games in 2004, while the last 27 years is the official water of the Athens Marathon. “