A total of 60 awards were received by Coca-Cola in Greece (Coca-Cola Three Epsilon and Coca-Cola Hellas) at this year’s Promotional Marketing Awards for strategy and creative implementation of promotional products, which stood out for the originality, innovation and distinctive experiences they created for the consumer.
Specifically, Coca-Cola Three Epsilon won 39 awards, including 2 Platinum, 8 Gold, 17 Silver and 12 Bronze, starring Coca-Cola, Schweppes and Sprite, as well as for additional 24/7 portfolio products.
The company received discrimination for a series of promotional actions that included exciting launch campaigns on the market, to unique experiential events, and from theme parties to innovative Augmented Reality applications.
Top of all these awards were the 2 Platinum Awards received by the company for launching the new Sprite Zero Sugar in the Best Launch/Awareness Activation category and Schweppes’ “Bar Masters” competition in the Best Prize Activation category.
In addition, Coca-Cola Hellas won 4 Platinum, 9 Gold, 4 Silver and 3 Bronze. These awards were for the Coca-Cola Christmas Truck Tour 2025 campaigns, Carnival with Fanta, Powerade Marathon, Coca Cola “Tickets for the Larger Music Festivals”, Fuze Tea “Where will this suitcase go?” Scoot ”Activation.
Fafouti Fotina, Coca-Cola Tri Epsilon’s marketing director, said: “We all at Coca-Cola Three Epsilon are particularly proud of this year’s awards, which reflect our strategy for the effective promotion of our 24/7 portfolio through integrated campaigns. At the same time, these awards highlight our dedication to promotions that create value to our customers and unique experiences for consumers. All of this is, of course, the result of the team effort of our people and our excellent collaboration with The Coca-Cola Company and our external partners. “
Athena Popov, Marketing Director of Coca-Cola Hellas for Greece, Cyprus and Malta, said: “We are immensely proud of this year’s Coca-Cola distinction as brand of the year and our awards at the recent Promotional Marketing Awards! These honors are a confirmation of our strategy, creativity and dedication that characterizes the Coca-Cola marketing team, which with passion and vision raises the bar every time! I would like to thank all our partners, especially our advertising companies, who share the same love for our products and always stand with us, companions on the journey of creation. But above all, a very big thank you to our team, both from Coca-Cola Company and Coca-Cola Three Epsilon, who with boldness, innovation and endless energy continues to make a difference at all levels! “